Участки мозга, возбуждающиеся у любящих людей в ответ на стимулы, связанные с объектом любви (комбинированная схема, составленная по результатам шести исследований). Чем светлее оттенок красного, тем в большем числе разных опытов, ориентированных на разные аспекты и разновидности любви, отмечалось повышенное возбуждение данного участка мозга. Верхние изображения — наружная поверхность полушарий, нижние — медиальная поверхность («продольный срез» мозга). Изображение из обсуждаемой статьи в The Journal of Sexual Medicine
Surgeons at the University of California, San Diego, School of Medicine and University of Washington Medical Center have determined that transorbital neuroendoscopic surgery (TONES) is a safe and effective option for treating a variety of advanced brain diseases and traumatic injuries. This groundbreaking minimally invasive surgery is performed through the eye socket, thus eliminating the removal of the top of the skull to access the brain. These findings were published in the September issue of Neurosurgery.
Neuromarketing, once dismissed as a fad, is becoming part and parcel of modern consumer society. So we decided to take a good look at it - and try it out ourselves.
That is how several New Scientist readers ended up in a darkened room in London, wired up to an electroencephalograph (EEG) machine and being shown various magazine cover designs. Our aim - with the help of the European arm of neuromarketing company NeuroFocus, based in Berkeley, California - was to observe their reactions on a level that would not normally be possible.
